Marketing is first and foremost in the sale of your home. The only way a large number of potential buyers will know about your home is through marketing. I’m sure sellers are very aware of this but here are a few tips that should be used when marketing your home.
Professional photography. Photographs are very powerful in representing your home. Photographers that focus on real estate photography know the proper lighting, angles and décor presentation of each room. Your home’s digital presence is the first thing buyers usually see and beautiful photos will showcase your home and property.
Marketing Strategy. Your home will be available to be seen by the maximum amount of buyers possible with a good marketing plan. Included in the marketing plan will be open house events for brokers and the public, mailings, signage, input onto MLS, video and drone tours and brochures.
Digital Marketing. Windermere has a great website and every home from each office is shown on their site. Windermere agents, including myself have their own website that the home will also be showcased on.
Online Presence. Your home will get maximum online exposure through Windermere.com, trulia.com, Zillow.com, realtor.com and more. The home will also be seen on Facebook, LinkedIn and Twitter. No need to worry about online presence…I’ve got you covered.
Listing Launch. During the first week the home is on the market it is vital that all signs are in place. The home should be set up for an open house that neighbors are invited to. Just Listed cards should have been mailed. E-flyers are also a good idea. An office caravan tour is a great idea, however with everything going digital now, often home tours are presented by the listing agent at their office via computer where all agents can see the home details.
See you next time…online!